Coronavirus update: We are pleased to be able to offer viewings of all our show homes. Viewings will be strictly by appointment only, and will adhere to stringent procedures to ensure the safety of our staff and customers. Take a virtual tour of our designs at your development of interest. You can contact us here or by telephone to arrange your visit.

meet the team

Sigma Homes have considerable in-house land, planning, construction and technical expertise

The Sigma Homes Group prefer to take a collaborative approach to planning wherever possible, working closely with the local authority, resident interest groups and other key stakeholders to bring forward sensitively designed housing developments that reflect the local vernacular & character of an area.

The Sigma Homes Group is very well funded from our own internal resources and has the financial resources required to meet the expense of those projects that we are working on. This means that decisions can be made swiftly and are never constrained by external funding considerations.

We have a very experienced team led by Chief Executive Geoff Potton and Group Land Director Chris East, who’ll be happy to discuss your land queries with you.

Geoff Potton

Chief Executive

Geoff has over 50 years’ experience in the house building, property and construction industry. In his career he has held Group Managing Director and Chief Executive roles in both the SME private developer and the volume housing sectors for such names as Bryant Homes, Miller Homes and Antler Homes.

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Chris East

Group Land Director

Chris has over 35 years’ experience in the house building, property and construction industry. In his career Chris has held senior positions with some of the Country’s largest PLC housebuilders as well as for smaller, bespoke house builders.

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Mark Allison

Senior Land Manager

Mark joined Sigma in the Summer of 2019 to focus upon sourcing and acquiring immediate land opportunities and the delivery of planning consents to enable the continued expansion of the business.

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Damian Sullivan

Senior Planning Manager

Damian is a MRTPI Chartered Town Planner with over 15 years of experience in both the public and private sectors. Damian is also PIEMA qualified so is able to undertake Environmental Impact Assessments (EIA) which is increasingly important in the promotion of residential development sites.

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Immediate Land Strategic Land
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Geoff Potton

Chief Executive

Geoff has over 50 years’ experience in the house building, property and construction industry. In his career he has held Group Managing Director and Chief Executive roles in both the SME private developer and the volume housing sectors for such names as Bryant Homes, Miller Homes and Antler Homes.

In 2013 he decided to set up Sigma Homes with the intention of building a reputation for well designed, specified and located homes in good locations with a particular eye for detail.

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Chris East

Group Land Director

Chris has over 35 years’ experience in the house building, property and construction industry. In his career Chris has held senior positions with some of the Country’s largest PLC housebuilders as well as for smaller, bespoke house builders.

During his career Chris has acquired sites and obtained planning permissions for sites ranging from large & complex greenbelt & edge of settlement land releases for many 100’s of dwellings requiring considerable infrastructure delivery; brownfield high-density urban regeneration developments in constrained City locations through to small, bespoke housing schemes in sensitive Conservation Areas.

Chris’s primary responsibility for Sigma is to oversee the land and planning functions for both the Homes & Strategic Land Divisions.

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Mark Allison

Senior Land Manager

Mark joined Sigma in the Summer of 2019 to focus upon sourcing and acquiring immediate land opportunities and the delivery of planning consents to enable the continued expansion of the business.

Mark has over 20 years industry experience in both land and development agency and in direct land acquisition for both PLC house builders and private developers.

Mark has an innate ability to see an opportunity and the attention to detail & acumen necessary to overcome transactional and planning difficulties to successfully deliver the desired outcome.

Mark has extensive experience across all property sectors including greenfield & urban brownfield housing development, mixed-use high-density apartment schemes and within the retirement & care sectors.

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Damian Sullivan

Senior Planning Manager

Damian is a MRTPI Chartered Town Planner with over 15 years of experience in both the public and private sectors. Damian is also PIEMA qualified so is able to undertake Environmental Impact Assessments (EIA) which is increasingly important in the promotion of residential development sites.

Following a career in Local Government, Damian moved into private practice with Strutt and Parker providing planning advice to a wide range of clients from private landowners, institutional investors, corporate landowners and charitable and religious institutions. Damian previously worked for Thakeham Homes as a Strategic Planning Manager before joining Sigma at the start of 2020 to head up the planning function.